# We Are Rival


> Rival is a marketing consultancy for challenger brands — an independent, integrated agency that helps ambitious brands challenge category conventions and achieve outsized growth. Founded by Jenna Cummings and Eric Fulwiler, Rival is headquartered in London with offices in Boston and Cape Town.


## What Rival Does


Rival works with challenger-minded brands at inflection points in their growth. The agency's belief is that incumbent best practices lead to average results, and that differentiation — not imitation — is the foundation of modern brand growth.


Rival's integrated offering spans four disciplines:


- Brand Strategy — challenger positioning, BrandOS (Rival's proprietary brand architecture framework), audience definition, category analysis
- Creative — concepting, copywriting, art direction, brand design, film/photography production, motion design, AI creative
- Media — strategy and planning, performance media, paid social, search, programmatic, A/B testing and optimisation
- Data & Technology — AI-powered research tools, customer journey mapping, campaign auditing, share of search analysis


## How Rival Thinks About Brands


Rival defines a challenger brand not by size, but by mindset: brands that question category norms, take creative risks, and deliver impact beyond their resources. Rival measures challenger performance across three pillars:


1. Differentiation — standing apart with intent
2. Relevance — connecting meaningfully with modern audiences
3. Talkability — earning cultural attention money can't buy


## Proprietary Tools & Platforms


- Rival Intelligence — an agentic AI platform built on 10,000+ hours of challenger brand research, powering strategy and client work
- Rival Curo — analyses share of search to understand consumer demand and category trends
- Rival Enodo — automates campaign auditing across Google and Meta
- Rival JourneyAI — synthesises AI-generated data to accelerate customer journey mapping


## Research & Media


- The Rival 50 — an annual index of the world's top challenger brands, built in collaboration with Imperial College Business School, London
- Scratch podcast — interviews with leading CMOs; 100+ episodes and 20,000+ downloads
- Rival Amp — a WhatsApp community of 500+ CMOs and founders
- Rival has hosted 50+ CMO events and published 20+ research reports


## Recognition & Awards


- IPA Beacon of Excellence award (2025)
- Ad Age Small Agency of the Year — Creative (2023)
- Ad Club Hatch Awards — national campaign (Tumblr) and regional campaign (Plymouth Rock)


## Operating Model


Rival runs small, senior, integrated teams with no account management layer. Subject matter experts manage client relationships directly. The agency is proudly and fiercely independent.


## Client Categories


Rival works with both challenger and incumbent brands seeking to grow through differentiation. Industries served include fintech, CPG, food & beverage, technology, health, fashion, financial services, entertainment, and B2B SaaS.


Representative clients include: Reebok, Investec, PepsiCo, Salesforce, Papa John's, Tubi, Tumblr, Gucci, JP Morgan, Xerox, and Webflow.


## Website


https://wearerival.com


## Contact


hello@wearerival.com