We're standing on the precipice of the most disruptive era of marketing as we know it.
Competing in an age of overwhelming noise where consumers are exposed to roughly between 4,000 and 10,000 ads per day, but still struggle to recall the brands they interact with daily.In a landscape this loud, marketing that has an impact can feel like a pipe dream. With the same players dominating every ranking and the same strategies recycled year after year… where do you even start?
That’s why we created the Rival 50.
Each year, we spotlight 50 global brands rewriting the rules of modern marketing. Brands proving that progress isn’t reservedfor the biggest players, but for the boldest thinkers. And this year’s Rival 50 marks a new historic milestone.
In collaboration with Imperial College Business School, London, Rival conducted one of the most comprehensive analysis of challenger behavior to date.
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Four years in the making…
...and over 10,000 hours of conversations with challenger brands, we have created the world’s first data-driven framework for identifying the brands brave enough to challenge convention. This report helps marketers navigate a world where differentiation is fleeting and creativity remains the last unfair advantage.
The Rival 50 unpacks the behaviours, strategies, and cultural cues shaping how brands grow today. After all, the future won’t be led by the biggest brands. It will be built by the boldest ones.
