What's your biggest marketing challenge?


Don't challenge the market, change it.

We are a growth consultancy that builds challenger brands, strategies, and capabilities to change categories.

We work with ambitious partners who want to challenge convention.

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We build brands that break through in a crowded market.

The Rival BrandOS creates the foundation for challenger growth by developing a brand that's relevant, authentic, and differentiated in the market.

Brand Development

We develop the strategies and systems to drive effective and efficient growth.

The Rival GTM Engine combines strong marketing fundamentals with challenger principles and practices to build a powerful growth machine.

Go-to-Market Strategy

We design modern marketing functions and develop best-in-class in-house talent.

The best strategy in the world doesn't matter if you don't have the right people set up in the right way to execute it. The Rival Talent Ecosystem develops structures, capabilities, and partners for high-growth marketing teams.

Capability Building

What do our partners think of us?

“Rival has a superpower. No matter how complex the business…no matter how esoteric the field, the Rival team has an unmatched ability to boil a brand down to its bare essentials – and then make it sing.”

Gordon Cooper
Chief Operating Officer, RTGS.Global

"In an industry where brand is king, Rival helped us clearly define our brand strategy to challenge the sportswear industry. Rival was able to cut through the complexity of our business to help us transform our brand and culture for sustainable future growth."

Connor Altier
Global Brand Strategy Lead, Reebok

"Rival is the Rolls Royce of brand and marketing consultancies. The rigor and depth of their methodology and work is second to none, even the big firms."

Sahba Hadipour
Founder & CEO, SISAA

"Rival are forward thinking, thought provoking, creative and energetic in their approach to winning in the constantly evolving digital marketing landscape."

Sorcha Madigan
Chief Strategy & Marketing Officer, Boyne Valley Group

"As a team, we were looking to unlock value by creating a structure that better aligned with our future marketing goals. Working with team Rival gave us the perspective and strategies needed to help up us optimise our resources and focus on key areas where we could quickly deliver value to our customers and outperform the competition at scale."

Suzie Thompson
VP Commercial, Red Carnation Hotels

"As part of a growth stage company, the expectation of the marketing team is to ensure our company becomes a category leader. We partnered with Rival to accelerate our team’s learnings, and our company’s growth - faster than if we had done it on our own."

Derik Sutton
CMO, Autobooks

"Rival is impressive top to bottom. The full team was invested and engaged in the success of the project. Their acumen of the industry and expertise they provide is unmatched. Not only are they on the cutting edge of media world and brand strategy, but they are also a joy to work with and make the long hours together so much fun. I learned an immeasurable amount from the whole team and am a better marketer because of them."

Mikel Weigel
Senior End-User Adoption Specialist, Q2

Give us your biggest marketing challenge.

We love helping businesses and teams grow. Get in touch to schedule an initial working session with us.

Get in Touch
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The latest ideas and insights on challenger marketing.

Visit our Content Hub to view all our resources and research.



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