Being a challenger is a choice, not a position.
We are Rival
AI-native marketing solutions for challenger-minded businesses.
Case study
Four integrated solutions, one agentic engine
01 –
Research & Strategy
Challenger brand and GTM strategies that differentiate and drive relevance in crowded categories.
02 –
Creative, Production & Design
Creativity that breaks through the noise to drive talkability.
03 –
Paid Media & Analytics
Media buying that delivers outsized impact at scale.
04 –
Martech & AI Transformation
Engineering and products that transform marketing operations into AI-native systems.
This is Wave Two marketing. The agency model redesigned for AI.
Rival Intelligence sits at the core of our operating model – a proprietary agentic and product platform trained on 10,000 hours of research on challenger brands.
Wave one automated the old agency model and called it progress. Wave two rewires the system itself: challenger strategy, creative, media and martech, built as one AI-native operating model and run by senior people.
How Rival Intelligence works
Rival Intelligence
We deploy integrated, AI-native teams through Rival Intelligence.
A proprietary agentic and technology platform at the core of our model.
Awards
Built to challenge convention.
01
#12 globally
ADWEEK Fastest Growing- 02IPA Beacon of Excellence
- 03Inc. 5000
- 04Ad Club Hatch Awards
- 05Sunday Times Best Places to Work
- 06Shorty Awards Gold
Research & Development
Mapping the frontier of modern marketing.
01
Product
Rival Intelligence
Our proprietary AI platform, built on five years of challenger research and deployed into every team.
Learn more
02
Research
Rival 50
The fifty challenger brands to watch, ranked by a panel and decoded by our research.
Read more
03
Research
Labs
Five years of researching and building the frontier of modern marketing.
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In the numbers
Five years of research and building.
10,000
Hours of research
2,000
Challenger brands analyzed
5,000
Knowledge-graph nodes
100
Client projects on the platform
Let’s talk.
Get in touch to learn more about our solutions, research, and challenger CMO community.
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