Don't challenge the market, change it.

Building a cultural flywheel for customer acquisition.

We worked with the marketing leadership team for Call of Duty to make the world’s biggest video game even more culturally relevant. We identified key cultural trends and built a cultural flywheel to reach and attract new players.

Developing a playbook for new product adoption.

We worked with the product and marketing leadership teams at Q2, a leading core banking tech provider in North America, to develop a GTM playbook that would drive adoption with financial service providers. We ran two in-market testing flights with dozens of copy variations to identify the best positioning, and packaged up our learnings in an easy-to-use playbook that we then distributed to the partner FSIs.

Evolving the brand purpose for a heritage business with challenger ambitions

We worked with Reebok’s CEO and leadership team to evolve their brand purpose after their transition to a new owner and with a new CEO. We brought together the invaluable equity of Reebok’s history with their ambitions to challenge the industry again. Our work was presented to all employees and key retail partners.

Finding the whitespace in a crowded market to drive product and market expansion

We worked with the CEO of Bud to develop a brand positioning that would help the business stand out and grow internationally after their Series B. In a category as crowded as open banking, we focused on clarifying and simplifying the core of what makes the Bud product and proposition different.

Developing a marketing dept strategy and org structure to support 10x growth

We worked with the marketing leadership team at Omnipresent to design their org structure, ways of working, hiring roadmap, and budgets to support the 10x growth ambitions and $1B valuation of the business.

Designing a digital communications plan for a new accelerator program

We worked with the innovation and marketing teams at Avery Dennison to develop the channel and messaging strategy for a new, global program focused on attracting start-ups in the B2B packaging and adhesives space. We developed the channel mix, messaging hierarchy, paid media plans, budgets, and ROI forecasts for three major markets.

Developing a greenfield challenger brand for a leading incumbent

We worked with leading insurance company in Africa, Old Mutual, to develop a greenfield product by developing the brand positioning, architecture and name based on audience research and value proposition.

Building a simple, clear brand position for a complex product.

We worked with the CEO, COO, and Head of Marketing at RTGS.Global to develop a brand positioning and architecture that would clearly communicate the functional and emotional benefit of the proposition. As a challenger in the wholesale, cross-border settlement space, we needed to build trust as well as excitement.

Building a company and community around a B2B brand

We worked with the CMO of Autobooks to support annual planning for owned, paid, and earned channels leading up to Series C funding. We also trained the team on paid media planning and execution that led to a significant increase in conversion rates.