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We help businesses hit their growth targets by building challenger brands and teams.

We work as part of your team to develop strategies and capabilities across the marketing function.

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Brand Development

Building brands that break through in a crowded market.

The Rival BrandOS creates the foundation for challenger growth by developing a brand that's relevant, authentic, and differentiated in the market. Our process always starts with the customer and what problem you're trying to solve for them. We then analyze the market to find the sharpest point of differentiation between your proposition and your competitors.

Research

Rival Spark: The Great British Brand-off; UK Public Sees King’s Cultural Impact as Similar to Bisto (May 2023)

Rival Spark: The Great British Brand-off; UK Public Sees King’s Cultural Impact as Similar to Bisto (May 2023)

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Videos

How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint

How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint

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Podcasts

Ep. 33 – How to market the future with Rob Miller of HyperloopTT

Ep. 33 – How to market the future with Rob Miller of HyperloopTT

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Featured articles from our Content Hub.
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Go-to-Market Strategy

Developing the strategies and systems to drive effective and efficient growth.

The Rival GTM Machine combines strong marketing fundamentals with challenger principles and practices to build a powerful growth machine. We focus on creating a shared understanding in the market around your brand while also communicating your point of difference in distinct ways to key audiences and communities. Our planning process covers communications, distribution, and business intelligence.

Podcasts

Ep. 16 – Pregnancy, privacy and programmatic advertisement

Ep. 16 – Pregnancy, privacy and programmatic advertisement

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Research

Coming Out on Top in the Economic Shuffle

Coming Out on Top in the Economic Shuffle

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Articles

3 Strategies Any Business Can Adopt From Challenger Banks

3 Strategies Any Business Can Adopt From Challenger Banks

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Featured articles from our Content Hub.
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Paid Media Planning & Buying

From the age of execution to the age of prediction.

AI exploded onto the marketing landscape in 2023. But success in paid media has relied on mastery of machine learning & AI for years. Today’s performance imperative is to train, bound, and deploy machine learning in many different contexts with your highly curated data - with a strong strategic approach underpinning your tactical choices.

Strategy & planning

Bottom-up, tactical testing isn’t enough. A strong, top-down strategic view of your audience, market, product, and differentiated brand are required to set your creative and audience signal decisions with strong foundations. Our BrandOS & BrandAPI can help.

Tech, data & automation

Performance is more omni-channel reliant than ever, and the right tech platforms offer incredible functionality available to brands of all sizes. Our MarTech & Customer Data Assessment align your operational capabilities with your strategy. Our own tech Curo & Audit were built with this in mind.

Execution & decisioning

We understand best practices and are platform-certified across the landscape. Our Paid Media Execution team is cross-channel skilled and has the right Data Science capabilities to support, bringing together disparate data sources into coherent, actionable systems.

Performance creative & original production

Creative has never been more important for performance than now. Our Original Production capabilities can bring your ideas and concepts to life, and our Performance Creative offering will create the variations and testing conditions required for great optimization.

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Data & Martech Management

Designing strategies for leading data management and martech adoption.

The risks and opportunities with first-party data are as big as they have ever been. There’s a huge opportunity to develop a competitive advantage in data and martech, but you need the right strategy, tech stack, and skill set within your team. The fastest growing area of our consulting practice helps businesses understand where the gaps are in their current data and martech capabilities and develop a roadmap to become best-in-class.

Podcasts

TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?

TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?

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Articles

Marketing Automation is Not a Magic Bullet

Marketing Automation is Not a Magic Bullet

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Podcasts

Ep. 17 – How to Make Martech Work for Your Team with Scott Brinker of HubSpot

Ep. 17 – How to Make Martech Work for Your Team with Scott Brinker of HubSpot

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Featured articles from our Content Hub.
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Capability Building

Developing in-house talent and teams alongside best-in-class partners

The best strategy in the world doesn't matter if you don't have the right people set up in the right way to execute it. The Rival Talent Ecosystem develops structures, capabilities, and partners for high-growth marketing teams. We also focus on impacting people and culture no matter what our engagement is. We aim to transfer our expertise and experience to your team as quickly and thoroughly as possible.We also offer in-person training workshops and coaching through our Rival Academy. Learn more here.

Newsletters

Ep. 40 – Marketing’s role in an squad team structure, How Otherland sells candles on design (not scent), and launching a challenger telco brand Inbox

Ep. 40 – Marketing’s role in an squad team structure, How Otherland sells candles on design (not scent), and launching a challenger telco brand Inbox

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Articles

How challengers build a laboratory culture in their marketing department

How challengers build a laboratory culture in their marketing department

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Playbooks

The Rival B2B Playbook

The Rival B2B Playbook

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Give us your biggest marketing challenge.

We love helping businesses and teams grow. Get in touch to schedule an initial working session with us.

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