We help businesses hit their growth targets by building challenger brands and teams.
We work as part of your team to develop strategies and capabilities across the marketing function.
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Building brands that break through in a crowded market.
The Rival BrandOS creates the foundation for challenger growth by developing a brand that's relevant, authentic, and differentiated in the market. Our process always starts with the customer and what problem you're trying to solve for them. We then analyze the market to find the sharpest point of differentiation between your proposition and your competitors.
Key elements of a rival brand
What makes a Rival brand shapes our process for how we construct them
Spark
Rival Spark: The Great British Brand-off; UK Public Sees King’s Cultural Impact as Similar to Bisto (May 2023)
Rival Spark: The Great British Brand-off; UK Public Sees King’s Cultural Impact as Similar to Bisto (May 2023)
Jams
How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint
How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint
Scratch
Ep. 33 – How to market the future with Rob Miller of HyperloopTT
Ep. 33 – How to market the future with Rob Miller of HyperloopTT
Featured Brand Development articles from our Content Hub.
Developing the strategies and systems to drive effective and efficient growth.
The Rival GTM Machine combines strong marketing fundamentals with challenger principles and practices to build a powerful growth machine. We focus on creating a shared understanding in the market around your brand while also communicating your point of difference in distinct ways to key audiences and communities. Our planning process covers communications, distribution, and business intelligence.
Building the GTM machine
Everything stems from the point of difference you want to own in the market
Punchy
Ep. 16 – Pregnancy, privacy and programmatic advertisement
Ep. 16 – Pregnancy, privacy and programmatic advertisement
Spark
Coming Out on Top in the Economic Shuffle
Coming Out on Top in the Economic Shuffle
3 Strategies Any Business Can Adopt From Challenger Banks
3 Strategies Any Business Can Adopt From Challenger Banks
Featured Go-to-Market Strategy articles from our Content Hub.
Designing strategies for leading data management and martech adoption.
The risks and opportunities with first-party data are as big as they have ever been. There’s a huge opportunity to develop a competitive advantage in data and martech, but you need the right strategy, tech stack, and skill set within your team. The fastest growing area of our consulting practice helps businesses understand where the gaps are in their current data and martech capabilities and develop a roadmap to become best-in-class.
Understanding THE DATA & MARTECH ROADMAP
Closing the gaps in the tech, operations, strategy, and activation that will lead to the highest return for your business.
Punchy
TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?
TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?
Marketing Automation is Not a Magic Bullet
Marketing Automation is Not a Magic Bullet
Scratch
Ep. 17 – How to Make Martech Work for Your Team with Scott Brinker of HubSpot
Ep. 17 – How to Make Martech Work for Your Team with Scott Brinker of HubSpot
Featured Data & Martech articles from our Content Hub.
Developing in-house talent and teams alongside best-in-class partners
The best strategy in the world doesn't matter if you don't have the right people set up in the right way to execute it. The Rival Talent Ecosystem develops structures, capabilities, and partners for high-growth marketing teams. We also focus on impacting people and culture no matter what our engagement is. We aim to transfer our expertise and experience to your team as quickly and thoroughly as possible.
We also offer in-person training workshops and coaching through our Rival Academy. Learn more here.
Designing the talent Ecosystem
Setting up the right people and processes in the right way to execute and evolve.
Zag
Ep. 40 – Marketing’s role in an squad team structure, How Otherland sells candles on design (not scent), and launching a challenger telco brand Inbox
Ep. 40 – Marketing’s role in an squad team structure, How Otherland sells candles on design (not scent), and launching a challenger telco brand Inbox
How challengers build a laboratory culture in their marketing department
How challengers build a laboratory culture in their marketing department
The Rival B2B Playbook
The Rival B2B Playbook
Featured Capability Building articles from our Content Hub.
Building the marketing foundation for startups to scale quickly and effectively.
For startups, the most important thing is getting to product-market fit as quickly as possible and scaling effectively and efficiently from there. Our Early-Stage Growth Sprints are completely modular to your needs and delivered in fast two-week cycles with ongoing advisory as needed to help you put in place the marketing foundation to launch and scale a product successfully in a ‘start-up budget friendly’ way.
BUILDING THE FOUNDATION FOR EARLY-STAGE GROWTH
Giving you the framework and guidance to strengthen your marketing strategy and help you scale. with ongoing advisory on a rolling monthly as needed.
Finding the right executional partner
Having the right agency partner is critical to driving growth of your business. Our Agency Selection process helps you wade through the sea of vendors to find, test, appoint and onboard the right partner for creative and/or media execution.
SOURCING AND SELECTING A NEW PARTNER
Mapping the market and managing the process to find the right partner for your growth goals and culture.
Getting the expert input and support you need to execute.
We run half-day workshops on all of the above topics (and more) and offer on-going advisory support as part of larger engagements and partnerships. Get in touch via the form on our contact page to discuss more.
Give us your biggest marketing challenge.
We love helping businesses and teams grow. Get in touch to schedule an initial working session with us.
