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We help businesses hit their growth targets by building challenger brands and teams.

We work as part of your team to develop strategies and and capabilities across the marketing function.

Brand Development

Building brands that break through in a crowded market.

The Rival BrandOS creates the foundation for challenger growth by developing a brand that's relevant, authentic, and differentiated in the market. Our process always starts with the customer and what problem you're trying to solve for them. We then analyze the market to find the sharpest point of differentiation between your proposition and your competitors.

Key elements of a rival brand

What makes a Rival brand shapes our process for how we construct them

brand development diagram
Research

Spark

Rival Spark: The Great British Brand-off; UK Public Sees King’s Cultural Impact as Similar to Bisto (May 2023)

Rival Spark: The Great British Brand-off; UK Public Sees King’s Cultural Impact as Similar to Bisto (May 2023)

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Videos

Jams

How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint

How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint

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Podcasts

Scratch

Ep. 33 – How to market the future with Rob Miller of HyperloopTT

Ep. 33 – How to market the future with Rob Miller of HyperloopTT

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Featured Brand Development articles from our Content Hub.

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Go-to-Market Strategy

Developing the strategies and systems to drive effective and efficient growth.

The Rival GTM Machine combines strong marketing fundamentals with challenger principles and practices to build a powerful growth machine. We focus on creating a shared understanding in the market around your brand while also communicating your point of difference in distinct ways to key audiences and communities. Our planning process covers communications, distribution, and business intelligence.

Building the GTM machine

Everything stems from the point of difference you want to own in the market

go-to-market strategy diagram
Podcasts

Punchy

Ep. 16 – Pregnancy, privacy and programmatic advertisement

Ep. 16 – Pregnancy, privacy and programmatic advertisement

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Research

Spark

Coming Out on Top in the Economic Shuffle

Coming Out on Top in the Economic Shuffle

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Articles

3 Strategies Any Business Can Adopt From Challenger Banks

3 Strategies Any Business Can Adopt From Challenger Banks

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Featured Go-to-Market Strategy articles from our Content Hub.

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Data & Martech Management

Designing strategies for leading data management and martech adoption.

The risks and opportunities with first-party data are as big as they have ever been. There’s a huge opportunity to develop a competitive advantage in data and martech, but you need the right strategy, tech stack, and skill set within your team. The fastest growing area of our consulting practice helps businesses understand where the gaps are in their current data and martech capabilities and develop a roadmap to become best-in-class.

Understanding THE DATA & MARTECH ROADMAP

Closing the gaps in in the tech, operations, strategy, and activation that will lead to the highest return for your business.

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Podcasts

Punchy

TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?

TikTok's Ticking Clock, SVB's Impact on Marketing, and Caden's "Zero-Party" Data Monetization: Game-changer or Fluff?

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Articles

Marketing Automation is Not a Magic Bullet

Marketing Automation is Not a Magic Bullet

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Podcasts

Scratch

Ep. 17 – How to Make Martech Work for Your Team with Scott Brinker of HubSpot

Ep. 17 – How to Make Martech Work for Your Team with Scott Brinker of HubSpot

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Featured Data & Martech articles from our Content Hub.

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Capability Building

Developing in-house talent and teams alongside best-in-class partners

The best strategy in the world doesn't matter if you don't have the right people set up in the right way to execute it. The Rival Talent Ecosystem develops structures, capabilities, and partners for high-growth marketing teams. We also focus on impacting people and culture no matter what our engagement is. We aim to transfer our expertise and experience to your team as quickly and thoroughly as possible.

We also offer in-person training workshops and coaching through our Rival Academy. Learn more here.

Designing the talent Ecosystem

Setting up the right people and processes in the right way to execute and evolve

cabability building diagram
Newsletters

Zag

Ep. 40 – Marketing’s role in an squad team structure, How Otherland sells candles on design (not scent), and launching a challenger telco brand Inbox

Ep. 40 – Marketing’s role in an squad team structure, How Otherland sells candles on design (not scent), and launching a challenger telco brand Inbox

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Articles

How challengers build a laboratory culture in their marketing department

How challengers build a laboratory culture in their marketing department

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Playbooks

The Rival B2B Playbook

The Rival B2B Playbook

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Featured Capability Building articles from our Content Hub.

Early-Stage Growth Sprints

Building the marketing foundation for startups to scale quickly and effectively.

For startups, the most important thing is getting to product-market fit as quickly as possible and scaling effectively and efficiently from there. Our Early-Stage Growth Sprints are completely modular to your needs and delivered in fast two-week cycles with ongoing advisory as needed to help you put in place the marketing foundation to launch and scale a product successfully in a ‘start-up budget friendly’ way.

BUILDING THE FOUNDATION FOR EARLY-STAGE GROWTH

Giving you the framework and guidance to strengthen your marketing strategy and help you scale. with ongoing advisory on a rolling monthly as needed.

early stage growth sprints diagram
Podcasts

Punchy

Ep. 16 – Pregnancy, privacy and programmatic advertisement

Read More
Research

Spark

Coming Out on Top in the Economic Shuffle

Read More
Articles

3 Strategies Any Business Can Adopt From Challenger Banks

Read More

Featured Go-to-Market Strategy articles from our Content Hub.

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Agency Selection

Finding the right executional partner

Having the right agency partner is critical to driving growth of your business. Our Agency Selection process helps you wade through the sea of vendors to find, test, appoint and onboard the right partner for creative and/or media execution.

SOURCING AND SELECTING A NEW PARTNER

Mapping the market and managing the process to find the right partner for your growth goals and culture.

agency selection diagram
Workshops & Advisory

Getting the expert input and support you need to execute.

We run half-day workshops on all of the above topics (and more) and offer on-going advisory support as part of larger engagements and partnerships. Get in touch via the form on our contact page to discuss more.

cabability building diagram
Newsletters

Zag

Ep. 40 – Marketing’s role in an squad team structure, How Otherland sells candles on design (not scent), and launching a challenger telco brand Inbox

Read More
Articles

How challengers build a laboratory culture in their marketing department

Read More
Playbooks

The Rival B2B Playbook

Read More

Featured Capability Building articles from our Content Hub.

We aim to work ourselves out of a job as quickly as possible.

Regardless of the length, size, or shape of an engagement, we are always trying to work ourselves out of a job. We want to transfer as much of our experience and expertise to our clients as quickly as we can. In order to do this, we work quickly through a three-stage process.

Discovery

Fast onboarding to get us up to speed and embedded as part of your team

1

Development

Iterative and collaborative series of working sessions to build and finalize the deliverables

2

Deployment

Final delivery and support to ensure buy-in and activation of the deliverables

3

We work differently than many consultancies based on who we are and what we believe leads to the best work. We have three principles that we live and breath throughout any project we take on.

People not process

In every interaction we have, we are trying to have an impact on the people we work with. We aim to transfer as much of our experience and expertise as possible to your team.

Collaborators not consultants

We work as part of your team, supporting (and challenging them) as much as needed to get the job done. We never want to feel (or have you feel) like we’re an external third-party.

Outcomes not outputs

We believe marketing exists to drive growth of the brand and business. The only thing that matters is the impact and results we’re able to deliver.

Give us your biggest marketing challenge.

We love helping businesses and teams grow. Get in touch to schedule an initial working session with us.

Get in Touch
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