Four integrated solutions. One agentic engine.
We build AI-native marketing solutions for challenger-minded businesses.
We've spent more than five years documenting how challenger brands engineer outsized impact - 10,000 hours of research, 250+ CMO interviews, 50+ global events. The challenger playbook guides the development of all our services and products.
Each solution can be built and deployed independently, or integrated with the others.
Challenger brand and GTM strategies that differentiate and drive relevance in crowded categories.
We map the conventions your category runs on and find the audience tensions competitors are missing. We do it with our microcultures methodology and AI-powered category intelligence. Then we build the positioning to own that gap, and a go-to-market plan to drive relevance and create talkability.
Creativity that breaks through the noise to drive talkability.
From brand identity to campaigns, we make distinctive work that gets people talking. AI-assisted production then turns each idea into channel-native assets at volume. We work in rolling four-week cycles, with live performance data shaping what we make next.
Media buying that delivers outsized impact at scale.
We plan and buy media like challengers. That means making small budgets work like big ones, through tech-enabled delivery and executional precision. Our proprietary AI tools audit campaigns, track and pace spend, and automate the undifferentiated work of media buying and reporting.
Engineering and products that transform marketing operations into AI-native systems.
We develop and deploy custom marketing solutions that turn legacy marketing operations into AI-native systems. We build across the knowledge, orchestration, and application layers. Our forward-deployed engineers and senior SMEs oversee implementation and capability building.
We deploy integrated, AI-native teams through Rival Intelligence.
A proprietary agentic and technology platform at the core of our model.
This is Wave Two marketing.
The agency model redesigned for AI.
Work that challenges convention to deliver commercial impact.
Let’s talk.
Get in touch to learn more about our solutions, research, and challenger CMO community.