It Was Your F***king Idea
Days into a new role the CEO told me he was ‘informed’ at a dinner that a competitor gets ALL its leads through LinkedIn outreach. He said he wanted to try it as a result.
I’m not a big fan, but he was very dogmatic in his view and I saw it as low hanging fruit, get a couple of leads and deliver an easy project in the first few weeks. Plus, I was writing a strategy, so thought it might get me some breathing space and hopefully a proof case for a more strategic approach.
I brought it up in the next 1-2-1 and he asked for a business case before he would approve it. I thought it was strange, he had previously insisted we do it, refusing to listen to an alternative approach.
Anyway, after 3-months of back and forth I found myself trying to convince him to do it. Eventually I lost my shit and said ‘it was your f***king idea, don’t do it if you don’t want’.
Unfortunately it only got worst from there.
- FMML
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