Market intelligence to drive challenger growth.
Curo is a technology platform that analyzes search behaviour in a category to inform risks and opportunities for brands within it.
Understand how your category is changing to position yourself for growth within it.
Search is a proven leading indicator of category change and market share.
Share of search represents 83% of a brand’s market share on average across categories and markets.
Curo offers a more holistic and actionable understanding of category search activity
Other search tools
Focused on a single brand or set of keywords, not category
Limited reporting and data access
Mostly SaaS only, no actionable strategic support
Social listening and trends are not tied to intent and market share
OTHER INTELLIGENCE SERVICES
Expensive, long-term contracts sold by seat
General data and intelligence vs business-specific
Not looking at share of search specifically
Support for understanding research, not strategic changes
Rival Curo
Analyzes search activity for an entire category to show a full picture of how a category is changing
Measures full category search volume to predict market share growth or decline and which brands are out-pacing the category
Full access to data and unlimited reporting
Monitoring and regular strategic recommendations for optimisations of brand positioning and GTM comms
Flexible pricing and contracts for entire teams
Curo helps you to play offence and defence against category changes to gain market share
Brand health & monitoring
Understand in real time how a brand is performing against competition in terms of growth and overall share.
Brand planning & positioning
Get a real-time status report of any market to identify changing demand and how to position effectively against them.
Content strategy & risk planning
Analyse associated brand terms, general themes, and trending topics to steer into conversations you want to own (or away from those you want to avoid).
See Rival Curo in action
Drop us a note using the form field here and a member of our team will be in touch to arrange a demo.