chat
expand_more

Talk to us

clear

Brand tracking and demand insights at a fraction of the cost.

Curo offers a lightweight, agile, and cost-effective supplement to existing brand tracking tools and methods, leveraging the power of share of search to understand consumer demand, category trends, and the impact of brand activity.

See it in action

Share of Search is a Powerful, Underutilized Metric for Tracking Growth

Relative SoS in a category can be used as a proxy for brand performance and competitive intelligence. 

- Curo uses ‘Share of Search’ (SoS) as its core dataset to understand purchase intent and trends in consumer demand.
- Share of search represents 83% of a brand’s market share on average*
- Changes in Share of Search help brands understand brand performance and what's driving demand in their category.

83%

Share of search represents 83% of a brand’s market share on average across categories and markets.

Curo can replace or supplement traditional brand lift studies and basic search tools

Brand Lift Studies

High costs and minimum spends ($20k-$100k)

Resource intensive (data collection and analysis takes months)

Limited in scope (focused on moment in time or specific campaign - not always on)

Not fit for purpose for start-ups or mid-sized businesses

Basic Search Tools

Focused on a single brand or set of keywords, not category and relative share

Limited reporting and data access

Mostly SaaS only, no actionable strategic support

Social listening and trends are not tied to intent and market share

Rival Curo

small blue O shape

Analyzes search activity for an entire category to show the full impact of brand activity, competitive insights, and how a category is changing

small blue O shape

Measures full category search volume to predict market share growth or decline and which brands are out-pacing the category

small blue O shape

Distill customer intent into high-level concepts that provide actionable insights into what category consumers are looking for

small blue O shape

Monitoring and regular strategic recommendations for optimisations of brand positioning and GTM comms

small blue O shape

Flexible pricing and contracts for entire teams

Curo is a fully customized solution for brand tracking and insights

Brand health & monitoring

Understand in real time how a brand is performing against competition in terms of growth and overall share.

1

Brand planning & positioning

Get a real-time status report of any market to identify changing demand and how to position effectively against them.

2

Content strategy & risk planning

Analyze associated brand terms, general themes, and trending topics to steer into conversations you want to own (or away from those you want to avoid).

3

See Rival Curo in action

Drop us a note using the form field here and a member of our team will be in touch to arrange a demo.

Thanks for getting in touch! Someone from the team will get back to your shortly.
Something went wrong while submitting the form. Please check that all fields are complete.
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.