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Branded Audiences vs. Community: Where and How Are Brands Engaging Consumers?

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2022 felt like a year that brand relationships would evolve due to technologies like #cryptocurrency, #metaverse, etc. - but what's happened in the ensuing year when the hype has retreated? 

Our latest #RivalSpark research looks at brand communities and the shift beyond audience focused thinking - against the backdrop of changing behaviours, technologies and where brands are welcome in social media. We contrast our 2022 dataset with 2023 to see what's changed in the last 18 months.

We found that despite the demise of most of the prominence around last year's web3 technologies, specific platforms such as Discord are still growing in a way that offers brands new possibilities to engage with audiences. This is especially important as the platforms where brands are welcome in social media seems to be fragmenting, especially amongst 30-50 users - creating a need to think about different, nuanced approaches to audience engagement and community building. 

See our full report above, including data leveraging Attest's research platform to see where and how consumers want to engage with brands, what #web3 platforms are still growing and how, overall, a path towards branded community can be created. Let us know what you think in the comments. 

Full Report Available Here: https://lnkd.in/e5WhfN73

#consumerbehaviour #socialmedia #commsplanning #strategy #branding #marketing

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