chat
expand_more

Talk to us

clear

Calendly’s CMO - Marketing a $3 Billion SAAS product like a Pro

Share on

🎙️In this episode of Scratch, the CMO of Calendly, Jessica Gilmartin joins us to discuss the evolution of their brand and their approach to building total customer-centricity.🌟📊 We’ve all used Calendly at some point in our work lives. For the uninitiated, Calendly is known worldwide for revolutionising the way we schedule meetings. It is more than just a tool—it's a comprehensive solution shaping the future of business interactions. In our discussion, Jessica tells us how Calendly continues to stand out in a competitive market. 🗓️💡 She shares her favourite marketing mantra: “Understanding your competitors is crucial, but it's the obsession with customer needs and experiences that truly drives business growth”.

She discusses the significance of integrating customer insights into every aspect of business operations, from product development to the messaging in marketing strategies. Understanding market dynamics and a strong partnership with the leadership team forms the core of Jesicca’s marketing approach. The discussion between Eric and Jessica also talks about how Calendly harnesses creativity within its marketing team, continually reinventing its approaches to maintain a strong connection with its customers. 🧑🤝🧑❤️🔍 Jessica also walks us through building Calendly's distinct market positioning, revealing how iterative testing and feedback (which are especially crucial in long B2B sales cycles) are key to refining their marketing strategies. 🤖🆕🚀 If you’re in product/tech marketing, you’ll surely enjoy this episode.

🖊️ Mentioned in the show: 

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Jessica Gilmartin of Calendly in this episode

Find Rival online at www.wearerival.com, LinkedIn, Twitter

Find Jessica on LinkedIn - https://www.linkedin.com/in/jessicagilmartin/

Find Eric on LinkedIn and tweet him @efulwiler - https://www.linkedin.com/in/ericfulwiler/

Find Jessica  on LinkedIn - https://www.linkedin.com/in/jessicagilmartin/

Say hi at media@wearerival.com, we’d love to hear from you.

Have a thought on this topic? We’d Love to hear it.

Thank you for sending us your thoughts!
Something went wrong while submitting the form. Please check that all fields are complete.
Find another article

Quick jump

Breakthrough ideas and insights from challenger brands, straight to your inbox

Join over 5,300 marketing leaders from Google, F1, Monzo, and more. ideas and insights from challenger brands, straight to your inbox

face of a womanface of a manface of a womanface of a womanface of a manface of a womanface of a womanface of a manface of a womanface of a woman
By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.