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Community is the Future of Marketing with Mark Schaefer

In this week's episode, we are joined (for the second time) by Mark Schaefer - author, acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books and he joins us today to discuss his latest book, “Belonging To The Brand; Why Community Is The Last Great Marketing Strategy”. In the episode we uncover the 3 mega-trends are that providing the “perfect storm” for community based marketing to win, how to build a sustainable community, and the common pitfalls that CMO’s face when building these communities.

Mentioned in the show:

📕Mark’s New Book

🌹LEGO’s Adult Flowers

📰NY Times The Loneliest Generation

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