Ep. 14 – Direct mail is so hot right now!
In this week’s episode, we are joined by Sandra Höfler, Senior Director of Performance Marketing at Ticketmaster! We debate why kebab shops should or should not highlight the Queen’s death, why direct mail is so hot right now and whether or not there is a mailbox somewhere in Brooklyn with Jenna’s name on it slowly overflowing with unpaid bills…
Check out the articles used in this week’s episode:
Look at your brand from the customer’s perspective, not the other way around
Why the surprising rise of direct mail is no surprise at all
NyQuil chicken TikTok challenge pulls Procter&Gamble back into social media chaos
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