Bob Moesta talks about how he overcame a disability to be a hugely successful businessman, marketer and educator. Bob is one of the authors of the Jobs-to-be-Done theory, which posits that consumers hire products or services to do jobs in their lives. According to Jobs-to-be-Done, companies need to better understand how their products and services fit into people’s lives.
Bob talks about how to apply the theory to brand-building and reminds marketers that they need to be in lockstep with those creating the product. Bob insists that marketers tend to over-emphasize the who and ignore the when, where and why of consumption.
Bob and Eric could have easily filled three podcasts – so if you want to hear more, send us your questions for Bob at firstname.lastname@example.org and we’ll have a special Q&A episode of Scratch with Bob.
To hear more from Bob, check out his most recent book, Demand-Side Sales, look out for his upcoming Learning to Build, and check out his new podcast The Circuit Breaker. You can reach out to Bob on LinkedIn.
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