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Ep. 28 – How to Launch a Challenger Brand with Fiona Parfrey of Riley

Fiona Parfrey – marketer, entrepreneur and most recently co-founder of Riley – talks to Eric about disrupting not only a market but a culture surrounding women’s health.

Riley is a sustainable menstrual product company that operates on a subscription model (which makes sense considering most periods come pretty regularly!) coupled with a strong B2B model, whereby companies stock period products in toilets. This requires a change of culture and a destigmatisation of women’s issues and women’s health – and Riley is up for the challenge. To learn more, visit

To listen to this conversation on your preferred streaming platform, click here.

If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.

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