Fiona Parfrey – marketer, entrepreneur and most recently co-founder of Riley – talks to Eric about disrupting not only a market but a culture surrounding women’s health.
Riley is a sustainable menstrual product company that operates on a subscription model (which makes sense considering most periods come pretty regularly!) coupled with a strong B2B model, whereby companies stock period products in toilets. This requires a change of culture and a destigmatisation of women’s issues and women’s health – and Riley is up for the challenge. To learn more, visit https://weareriley.com.
To listen to this conversation on your preferred streaming platform, click here.
If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.