Talk to us


Ep. 29 – How to Own a Point of Differentiation in a Crowded Market with Grant Johnson of Emburse

This week Eric talks to Grant Johnson, CMO of Emburse, who believes that “life is more exciting when you’re on the edge.”

To listen to this conversation on your preferred streaming platform, click here.

If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.

Find another article

Have a thought on this topic? We’d Love to hear it.

Thank you for sending us your thoughts!
Something went wrong while submitting the form. Please check that all fields are complete.
Share on
Share on

Ideas and inspiration from challenger brands straight to your inbox

Sign up for Zag to get three mini case studies on challenger brands every other Monday

blue A shape