Talk to us


Ep. 32 – How to create purpose-driven branding with David Aaker of Prophet

In this week’s episode, DuBose talks to David Aaker, Vice Chairman at Prophet. David is a legend in this field, and he shares his knowledge on creating a strong brand purpose for your company, no matter what you offer. Can all brands have a social purpose? Does work across different sectors and where do you even start looking for what fits your brand?

Downloard The future of purpose driven branding here.

To listen to this conversation on your preferred streaming platform, click here.

If you prefer to watch this episode, visit (and subscribe!) to Rival’s YouTube channel.

Find another article

Have a thought on this topic? We’d Love to hear it.

Thank you for sending us your thoughts!
Something went wrong while submitting the form. Please check that all fields are complete.
Share on
Share on

Ideas and inspiration from challenger brands straight to your inbox

Sign up for Zag to get three mini case studies on challenger brands every other Monday

blue A shape