chat
expand_more

Talk to us

clear

Ep. 32 – Understanding the new Landscape for Digital Performance Marketing, How Challengers are Embracing Racial Equality, Digging into a ‘Cookie-less’ World

💸 Who’s having issues with digital performance marketing? Yea, you’re not the only one…Anecdotally, we’ve been hearing from Rival friends and clients who spend on Facebook that iOS 14’s privacy changes continue to hinder performance – even for those with Facebook’s Conversions API implemented. This is particularly problematic for smaller businesses, who may have lower spends and fewer conversions or tracked events to inform optimization algorithms. As Google, Facebook and even retail media partners like Amazon increasingly lean into ad buying models and distribution algorithms that favor larger advertisers – and their larger data sets – the era of democratized access to customers in digital may be coming to an end. We’ve admired Dr. Grace Kite and her work at Magic Numbers for a while, and here she provides a great deep dive into a lot of the compounding factors that are driving marketplace consolidation as algorithms mediate more and more consumer interactions.

Find another article

Have a thought on this topic? We’d Love to hear it.

Thank you for sending us your thoughts!
Something went wrong while submitting the form. Please check that all fields are complete.
Share on
Share on

Ideas and inspiration from challenger brands straight to your inbox

Sign up for Zag to get three mini case studies on challenger brands every other Monday

blue A shape