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How Mint Mobile Drives Business Innovation Through Marketing with CMO Aron North

In today's episode we have Mint Mobile's CMO, Aron North, join us to discuss everything from how Mint started as a "side hustle" within the business, how they are using marketing to drive true product innovation, and how creative Ryan Reynold's is as a part owner in Mint.

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was hosted by Eric Fulwiler.

Links to anything mentioned in the show:

https://www.linkedin.com/company/mint-mobile-llc/videos/native/urn:li:ugcPost:6943242261367308288/

https://www.mintmobile.com/

https://www.linkedin.com/in/aronnorth/

Find Rival online at www.wearerival.com, LinkedIn, Twitter.

You can also watch this podcast on YouTube: https://www.youtube.com/@Wearerival/

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was hosted by Eric Fulwiler.

Find Eric on LinkedIn and tweet him @efulwiler.

Say hi at media@wearerival.com, we’d love to hear from you.

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