Talk to us


How To Build The Fastest-Growing Digitally Native Business In North America With Gil Efrati, CMO Of Resident

In this week's episode, we are joined by Gil Efrati, CMO of Resident. Resident was, at one point, the fastest growing e-commerce brand in North America, and in this episode, Gil explains exactly how you get to that size and scale.

Gil has an incredible perspective on the role of data and why being “data-led” is really not a buzz word for Resident but an executable strategy.

Hear about how Resident leverages data in their creative campaigns and how brands can differentiate themselves in this crowded space.

Mentioned:👉Make America Sleep Again

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and in this episode, he’s joined by Gil Efrati, the CMO of Resident.

Find Rival online at, LinkedIn, Twitter.

Watch the video version of this Podcast on YouTube.

Find Gil on LinkedIn

Find Eric on LinkedIn and tweet him @efulwiler.

Say hi at, we’d love to hear from you.

Find another article

Have a thought on this topic? We’d Love to hear it.

Thank you for sending us your thoughts!
Something went wrong while submitting the form. Please check that all fields are complete.
Share on
Share on

Ideas and inspiration from challenger brands straight to your inbox

Sign up for Zag to get three mini case studies on challenger brands every other Monday

blue A shape