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How to Institutionalise Innovation with Maja Neable of BMO

In this week’s episode, Eric talks to Maja Neable, Senior Vice President, Chief Marketing Officer Banking & Chief Data & Analytics Officer at BMO Financial Group about let’s say… one of the more innovative marketing campaigns we’ve seen recently! In spring 2022 BMO decided to tap in to the gaming community by creating a discord to help educate and advice this community on personal finance matters. 

There is a lot of insight into how you create an innovative environment for your team, and how to navigate meet your customers where they are - they might even be on the discord!

Scratch is a production of Rival, a marketing consultancy that builds challenger brands, strategies, and capabilities to change categories. Today's episode was produced by Hanna Samuelson and hosted by Eric Fulwiler. 

Find Rival online at, LinkedIn, Twitter

Find Eric on LinkedIn and tweet him @efulwiler.

Say hi at, we’d love to hear from you. 

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Recent news

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