Marketing Q&A: AI Agencies, the Power of Brand Purpose, and the Post-Cookie Era

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Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Connor Altier, Global Brand Strategy Lead at Reebok, who shares his insights and expertise on questions submitted by our audience.

The panel initiates the conversation by exploring time-tested principles for harnessing brand purpose within day-to-day campaigns. Additionally, the discussion delves into the exciting realm of 'AI-focused' agencies, shedding light on their distinctive value proposition beyond technology and the strategies they can employ to effectively communicate this to their clients.  They also discuss the shifting landscape of digital advertising as the third-party cookie era comes to an end, with Apple poised as the winner and Meta facing challenges. The conversation ends with a discussion on ‘Dark Social’, and how marketers could effectively communicate its benefits despite its tracking difficulties.

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(00:00) Intro:

(02:50) Q1: Are there tried and true principles for leveraging brand purpose effectively in campaigns?

(08:00) Q2: How do agencies differentiate themselves from AI-focused agencies and communicate their unique value to clients?

(17:30) Q3: Why do agencies expect Apple to be the winner in a post-cookie era, and what challenges might Meta face?

(21:00) Q4: How do marketers communicate the benefits of Dark Social to the wider leadership team?

(30:57) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

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