Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Elijah May, co-founder & CMO of Team CMO, joins the panel as they answer marketing questions submitted by our audience.
From the crucial decision of the first marketing hire in a startup, to the common friction between Creative teams and Strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also delve into the potential opportunities and advantages of incorporating generative AI content into marketing strategies, and how marketers can leverage the assurance of full indemnification for copyright-related claims. Tune in to stay ahead in this ever-changing landscape, as the panel brings you an engaging discussion filled with valuable insights.
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Watch the video version of this Podcast on YouTube.
(02:00 ) Q1: I'm a startup founder/ CEO and have no idea about marketing - who should I hire first: 2 mid level growth marketers or a CMO? And what KPIs should I be judging them on during the interview process?
(8:50) Q2: I recently joined an ad agency as a strategist. Why does the Creative team hate the Strategists - Or is it just me? And how can I reduce the friction between the two?
(16:30) Q3: How can marketers leverage the assurance of full indemnification for copyright-related claims to incorporate generative AI content into their marketing strategies?
(24:20) Rants @ Raves.
"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
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