Marketing Q&A: Navigating AI, Inclusivity, and the Bud Light Campaign Controversy

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In this exciting new Q&A episode, Rival co-founders Eric, Jenna, and DuBose address six critical marketing questions that were submitted by our listeners. They kick off the discussion with the Bud Light transgender influencer campaign and the subsequent backlash, exploring its implications on brand image and consumer perception. The panel then delves into the role of AI in marketing jobs, discussing its potential impact on content creators and copywriters.

As the episode progresses, they examine how to  prioritize partnerships to leverage available tools effectively and share their own experience of working with other marketing agencies. The conversation then turns to the challenge of marketing to diverse and multicultural audiences, with the panel sharing their insights on ensuring inclusive and culturally sensitive messaging.

Finally, they discuss the best tools for measuring attribution (Scroll down for more info) and provide practical tips for setting them up amidst the overwhelming online information.

If you have a marketing question you want answered, submit it here:


(00:00) Intro

(02:15) Q1- What do we think about Bud Light Transgender Influencer campaign and subsequent backlash?

(10:12) Q2 - Will AI actually displace marketing jobs? If I'm into content & copywriting, do I need to be worried?

(13:50) Q3- Modern marketing is changing much faster than most marketers can fathom. It is becoming almost impossible to keep up. Most firms will need to partner to utilize tools available. How should they prioritize their roadmap for these partnerships?

(20:50) Q4- How do you approach the challenge of marketing to a diverse and multicultural audience, and what steps do you take to ensure that your messaging is inclusive and culturally sensitive? (FIFA 2022 in Qatar)

(25:00) Q5- What's the best tool to measure attribution, how do I set it up? I know all the theoretical stuff but everything online is very overwhelming

(28:18) Q6- Can you share your experience with working with external marketing agencies and vendors?

(37:15) Rants & Raves

Best Attribution Tools for 2023:

  1. Google Analytics: Widely-used tool with various attribution models for website traffic and conversions.
  2. Adobe Analytics: Robust tool for measuring customer journeys and optimizing marketing efforts.
  3. Kochava: Mobile attribution platform for tracking app installs and user engagement.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.

Find Rival online at, LinkedIn, Twitter.

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

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