Talk to us


Ep. 24 - Removing Sexy M&M's...How Dare You?!

This week in marketing news, M&M’s have replaced their newly designed spokescandies with actor/comedian Maya Rudolph. 

In the wake of Tucker Carlson being outraged by his favourite sexy M&M being replaced by Maya Rudolph, the gang discusses what it means to create design in a woke/non-woke culture. 

Many challengers and incumbents depend on new, fresh visual identities to separate themselves from the market, but what are the real implications of this when you’re a behemoth like Mars? 

And how do brands actually create something that visually resonates when critics are waiting to tear you down?  Hear the full breakdown of the M&M’s story and what you need to know as a marketer. 

Stories discussed:

M&Ms pulls spokescandies in the wake of right wing outrage. 

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at, LinkedIn, Twitter

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at, we’d love to hear from you.

Find another article

Have a thought on this topic? We’d Love to hear it.

Thank you for sending us your thoughts!
Something went wrong while submitting the form. Please check that all fields are complete.
Share on
Share on

Quick jump

Join over 5,300 marketing leaders from Google, F1, Monzo, and more.

face of a womanface of a manface of a womanface of a womanface of a manface of a womanface of a womanface of a manface of a womanface of a woman

Breakthrough ideas and insights from challenger brands, straight to your inbox

By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.