What The DOJ’s Antitrust Lawsuit Against Google Means for Marketers
There was a time when America was definitely the world leader in “trustbusting”. But then big tech happened. That being said, this week The Department of Justice has launched a lawsuit against Google, trying to get them to sell off their ads business in an attempt to make the media buying segment more competitive. What does this mean for marketers? Find out in this week’s Punchy! Oh, and DuBose coins “Acquivation” (acquisition + innovation)
Stories discussed:
US targets Google’s Online ad Business
DOJ’s Anti Trust Case is Ambitious but Risky
DOJ’s Suit to Break Up Google Was Years in The Making
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
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February 10, 2023
