Insights, ideas, and inspiration from the world of challenger brands.
How Polestar is Taking on EV Giants in a $785Bn Market
Podcasts
In this Episode of Scratch: CMO Interviews, we sit down with the CMO of the challenger EV brand, Polestar.
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Podcasts
Ep. 33 – How to market the future with Rob Miller of HyperloopTT
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Podcasts
Articles
3 Principles for Effective Web3 Marketing
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Articles
Ep. 42 – How Method built a true rival brand, one brand that’s actually getting metaverse marketing right, and the new purpose-led digital advertising platform
Newsletters
Get the marketing insights behind Method's challenger branding, Nike's metaverse marketing, and GoodLoop's purpose-led advertising platform
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Newsletters
Ep. 42 – How Method built a true rival brand, one brand that’s actually getting metaverse marketing right, and the new purpose-led digital advertising platform
Read more
Newsletters
Ep. 16 – Pregnancy, privacy and programmatic advertisement
Podcasts
In this episode of our marketing news podcast we talk about privacy and programmatic advertising
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Podcasts
Ep. 16 – Pregnancy, privacy and programmatic advertisement
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Podcasts
Ep. 44 – How Crypto.com tried to buy its way to the top, how the NFL is engaging a younger audience, and P&G’s newest challenger brand (that’s actually working)
Newsletters
Get the marketing insights from Crypto.com, the NFL targeting a younger audience, and P&G’s newest challenger brand in this episode of our insights series
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Newsletters
Ep. 44 – How Crypto.com tried to buy its way to the top, how the NFL is engaging a younger audience, and P&G’s newest challenger brand (that’s actually working)
Read more
Newsletters
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