2026 rank
Figma, rank 28
- Rival 50 Score
- 3.6
- Differentiation
- 4.67
- Relevance
- 4.0
- Talkability
- 3.96
About Figma
Figma is a collaborative design platform founded in the United States in 2012. It runs in the browser, letting designers, engineers, product managers and AI agents work together in a single shared file.
Why it’s a challenger
Professional design tools were long built as single-player, license-locked desktop software. Figma rebuilt the design tool as a real-time multiplayer canvas in the browser. That turned design and build into one shared, community-fed workspace where files no longer lose context, versions or speed in handoffs. By July 2025 it had reached 13 million users.
This brand is in the Rival 50 2026 list. The report’s deep dives cover 14 of the top 20.
Reviewers’ view
Reviewers pointed to Figma’s position as an all-in-one suite for designers, its colorful, instantly recognizable icon, a strong user community, the Figma Commons activation and a prominent presence across social media.