Forward-deployed marketing engineering.
Engineering and products that transform marketing operations into AI-native systems.
04
— Martech & AI Transformation
Task-based thinking drives efficiency. Systems-based thinking drives growth.
Every board wants an AI strategy, and most of them end up as cost-cutting. We build marketing around AI instead of adding AI to old workflows.
The gap between marketing ambition and operational reality is almost always a technology problem. The data exists; the integration does not. Our Martech and AI Transformation practice audits the current stack, designs the right architecture and implements the systems, including Rival Intelligence modules where they apply, so insight moves into action without the workarounds that slow most teams down.
Capabilities
What we do.
- Stack audit and architecture We audit the current stack, map where data and decisions get stuck, and design the architecture that removes the workarounds.
- Forward-deployed engineering Senior strategists, creatives and engineers build AI systems around the brief and run them with the client’s team. What we build for a client is theirs.
- Rival Intelligence modules Planning, audits, research, brand governance, content and reporting modules, deployed where they apply.
- Customer data and journeys Customer data unified and turned into real-time personalized journeys with partners such as mParticle and Braze.
The shift
From adding AI to building around it.
- AI as a cost-cutting programAI as a competitive weapon
- AI added to old workflowsMarketing built around AI
- AI tools handed to your teamAI systems run with your team
- Agency hoursSystems plus outcomes
Case studies
Recent martech & AI transformation work
- A US wealth manager Brand Studio holds the client’s approved photographs, logo lockups and templates built from its own design files, and produces on-brand assets in seconds.
- A European online marketplace group One brand framework codified for three country brands, written to be the file the client’s own AI copywriter reads before it writes anything.
- Rival Intelligence The platform every engagement runs on: research, planning, audits, brand governance, content and reporting in one place, with a knowledge graph for every client.
One integrated team
The other solutions.
All solutions
- Research & Strategy Challenger brand and go-to-market strategies that differentiate and drive relevance in crowded categories.
- Creative, Production & Design Creativity that breaks through the noise to drive talkability.
- Paid Media & Analytics Media buying that delivers outsized impact at scale.