The Future of the CMO.
A Rival documentary on why the most pressured seat in the C-suite is changing, and what marketers must do now.
In today’s fast-evolving marketing landscape, the role of the CMO sits at a crossroads. Once revered as the architect of glossy TV spots and brand-defining magazine spreads, the CMO of 2025 face an entirely different - and much tougher - reality. In the documentary "The Future of the CMO", the Rival team explores why this critical C-suite position is under such pressure, how it’s evolving, and what marketers must do now to prepare for the decade ahead.
In the documentary The Future of the CMO, the Rival team explores why this critical C-suite position is under such pressure, how it is evolving, and what marketers must do now to prepare for the decade ahead.
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