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AI is a Marathon
Featured playbook
AI Is a Marathon, Not a Sprint
A practical playbook for CMOs building long-term advantage.
Read the playbook
Rebundling Culture: How Cîroc is Building a Next-Gen Community in a Fragmented World
Podcasts
Rebundling Culture: How Cîroc is Building a Next-Gen Community in a Fragmented World
Nick Tran, President and CMO of First Round, on campfire culture, moving from micro-culture back to macro moments, the Cîroc Athletic Club playbook, and the “30 moons” approach to AI.
How Self-Awareness Got This Brand on Apple’s Radar (and Why Most Marketers Miss It) 
Articles
How Self-Awareness Got This Brand on Apple’s Radar (and Why Most Marketers Miss It) 
How Self-Awareness Got This Brand on Apple’s Radar (and Why Most Marketers Miss It) 
How GAP Made Basics Cultural Again
Articles
How GAP Made Basics Cultural Again
How GAP Made Basics Cultural Again
Checkout.com’s Playbook for Beating Global Giants: Pick One Fight
Podcasts
Checkout.com’s Playbook for Beating Global Giants: Pick One Fight
The Brands Behind the Brands: How Checkout.com Made Invisibility a Growth Strategy
AI Marketers Anonymous, Volume Two
Articles
AI Marketers Anonymous, Volume Two
Weaponizing the Friction: How Airalo Broke the Telecom Monopoly
Articles
Weaponizing the Friction: How Airalo Broke the Telecom Monopoly
What Happens When Marketers Talk Honestly About AI
Articles
What Happens When Marketers Talk Honestly About AI
A summary of key takeaways from the AI marketing meetup in London for CMOs hosted by Rival
AI Is a Marathon Not a Sprint
Playbooks
AI Is a Marathon Not a Sprint
A practical playbook for CMOs building long-term advantage.
Challenging Convention: The Women of Rival
Articles
Challenging Convention: The Women of Rival
Rival document the female marketers who are challenging convention and rewriting the rules of modern marketing
“Listen Loudly”: How the World's Largest Credit Union Thinks Like a Challenger Brand
Podcasts
“Listen Loudly”: How the World's Largest Credit Union Thinks Like a Challenger Brand
Scratch CMO interviews with Navy Federal
How Brompton Built One of the Biggest Brands In Cycling
Podcasts
How Brompton Built One of the Biggest Brands In Cycling
In this episode of Scratch, Eric sits down with Chris Willingham, Chief Marketing Officer at Brompton Bicycle,
The Rival Gift Guide 2025: For The Challengers In Your Life
Articles
The Rival Gift Guide 2025: For The Challengers In Your Life
The Rival Gift Guide for Challenger Thinkers In Your Life
Rewriting The Sports Marketing Playbook: How Manors Is Becoming the Most Memorable Brand in Golf
Podcasts
Rewriting The Sports Marketing Playbook: How Manors Is Becoming the Most Memorable Brand in Golf
In this episode of Scratch, Viren sits down with Alex Ames, Marketing Director at Manors Golf,
Roots before Reach: YETI's Playbook To Building an Iconic Brand
Podcasts
Roots before Reach: YETI's Playbook To Building an Iconic Brand
In this episode, Bill Neff, Head of Marketing at YETI, breaks down how the legendary cooler company became a culture-defining outdoor brand
From Cornwall to the World: How Finisterre’s community marketing strategy built a global brand
Podcasts
From Cornwall to the World: How Finisterre’s community marketing strategy built a global brand
Scratch CMO Interview with Finisterre
Ocean Bottle’s Secret to Scaling Impact With 2 Billion Plastic Bottles
Podcasts
Ocean Bottle’s Secret to Scaling Impact With 2 Billion Plastic Bottles
Scratch CMO interviews with Ocean Bottle
How Barclays Adopts a Challenger Mindset to Innovate a 300-Year-Old Brand
Podcasts
How Barclays Adopts a Challenger Mindset to Innovate a 300-Year-Old Brand
In this episode of Scratch, CMO Interviews, we sit down with the CMO of Barclays US, Lili Tomovich.
The Secret Marketing Playbook Behind Burger King, Popeyes, & Tim Hortons
Podcasts
The Secret Marketing Playbook Behind Burger King, Popeyes, & Tim Hortons
In this episode of Scratch: CMO Interviews, we sit down with Daniel Blumer of Restaurant Brands International (EMEA)
Cracking the $128Bn Pet Market with the CMO of Petsafe Brands
Articles
Cracking the $128Bn Pet Market with the CMO of Petsafe Brands
In this episode of Scratch, Eric sits down with Molly Landman, the first Chief Marketing Officer of PetSafe, the 30-year-old pet-tech pioneer behind invisible fences, automatic litter boxes, GPS collars, and more.
Tubi's Marketing Playbook to Disrupt the $109Bn Global Streaming Market
Podcasts
Tubi's Marketing Playbook to Disrupt the $109Bn Global Streaming Market
This week, we sit down with Nicole Parlapiano, CMO of Tubi, the leading free, ad-supported streaming television (FAST) with the largest content library on the planet We’re joined by Nicole Parlapiano, CMO of Tubi, who walks us through her private-equity-to-marketing journey and the brand-first strategy behind Tubi’s 250 K-title “rabbit-hole” library.
How Midday Squares is Disrupting Big Chocolate using a Reality Show Model
Podcasts
How Midday Squares is Disrupting Big Chocolate using a Reality Show Model
Building a snack brand in a $140 billion chocolate industry sounds impossible - unless you’re Jake Karls, co-founder of Midday Squares.

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