2026 rank
Loop Earplugs, rank 34
- Rival 50 Score
- 3.56
- Differentiation
- 4.67
- Relevance
- 4.0
- Talkability
- 4.08
About Loop Earplugs
Loop Earplugs is a Belgian company, founded in 2016, that designs earplugs as stylish, jewelry-like accessories for managing sound in nightlife and for everyday sensory needs.
Why it’s a challenger
Earplugs have long been treated as purely functional, disposable and unappealing. Loop turned that utilitarian, often stigmatized device into a desirable lifestyle accessory, so people can protect their hearing without looking unfashionable or completely muffling the world around them. In 2023 its revenue tripled to €126.5 million.
This brand is in the Rival 50 2026 list. The report’s deep dives cover 14 of the top 20.
Reviewers’ view
Reviewers credited Loop with turning earplugs into stylish lifestyle accessories built around hearing better, not just blocking sound, with a distinctive ring-like design that reads like modern jewelry and collabs with Harry Styles, Paris Hilton and Tomorrowland.