Rival
20262025

2026 rank

Salomon, rank 45

Rival 50 Score
3.51
Differentiation
4.0
Relevance
4.0
Talkability
4.15

2025: #18

Industry
Sports, Fitness & Outdoor
Category
FootwearActivewear & athleisure
HQ
France
Archetype
Import an alien aesthetic into the category

The break

Took trail-running and mountain-sport technical shoes (XT-6, Speedcross) built for ultra-athletes and let them become a dominant streetwear/sneaker fashion object, worn by people who never leave pavement.

About Salomon

Salomon is a French sports brand founded in 1947, known for technical trail-running and mountain-sport footwear such as the XT-6 and Speedcross, alongside apparel and accessories.

Why it’s a challenger

Footwear has long treated technical outdoor shoes and fashion sneakers as separate worlds served by separate brands. Salomon let trail shoes built for ultra-athletes become streetwear objects, embracing a rugged, technical look worn far from any trail. Annual sales passed $2 billion for the first time in 2025, up 35 percent for the year.

This brand is in the Rival 50 2026 list. The report’s deep dives cover 14 of the top 20.

Reviewers’ view

Reviewers credited Salomon with bringing a fashion perspective to athletic wear, building ties to the gravel running community, and creating an adaptive line for para athletes connected to the Olympics.

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Rival Presents the Top 50 Challenger Brands of 2026