2026 rank
Super73, rank 40
- Rival 50 Score
- 3.53
- Differentiation
- 4.33
- Relevance
- 4.0
- Talkability
- 4.02
About Super73
Super73 is a US maker of electric bikes and mopeds, founded in 2016, that pairs motocross-inspired design with streetwear style and a strong rider community.
Why it’s a challenger
Electric personal mobility usually sells on utility, performance or exercise. The brand recast it as a retro-styled, rebellious lifestyle, built around celebrity and artist collaborations, music-video placements and a fan-built community. In July 2024 it opened its first flagship store, in Irvine, California, designed as a blueprint for future retail.
This brand is in the Rival 50 2026 list. The report’s deep dives cover 14 of the top 20.
Reviewers’ view
The reviewers credited Super73 with carving out a space somewhere between motorcycle and bicycle, wrapped in a retro look. They also noted a collaboration with Red Bull and dedicated resources for community building.