Insights, ideas, and inspiration from the world of challenger brands.

Cracking the $128Bn Pet Market with the CMO of Petsafe Brands
Articles

In this episode of Scratch, Eric sits down with Molly Landman, the first Chief Marketing Officer of PetSafe, the 30-year-old pet-tech pioneer behind invisible fences, automatic litter boxes, GPS collars, and more.

All
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Coming Out on Top in the Economic Shuffle
Research

A consumer research report on changing consumer attitudes and spending behaviours, and the key actions your brand can take to handle an economic downturn.

Research
Coming Out on Top in the Economic Shuffle
Research
Ep. 15 – Facebook’s slow death whimper
Podcasts

In this weeks episode of our marketing news podcast we discuss why Facebook get their core proposition right, and what we can do about quiet-quitting

Podcasts
Ep. 15 – Facebook’s slow death whimper
Podcasts
How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint
Videos

Join Matthew Wurst, CMO and Co-founder of Mint, as he shares his insights on designing successful branded NFT experiences in this workshop.

Videos
How to Design Successful Branded NFT Experiences with Matthew Wurst of Mint
Videos
Ep. 33 – How to market the future with Rob Miller of HyperloopTT
Podcasts
Podcasts
Ep. 33 – How to market the future with Rob Miller of HyperloopTT
Podcasts
3 Principles for Effective Web3 Marketing
Articles
Articles
3 Principles for Effective Web3 Marketing
Articles
Ep. 42 – How Method built a true rival brand, one brand that’s actually getting metaverse marketing right, and the new purpose-led digital advertising platform
Newsletters

Get the marketing insights behind Method's challenger branding, Nike's metaverse marketing, and GoodLoop's purpose-led advertising platform

Newsletters
Ep. 42 – How Method built a true rival brand, one brand that’s actually getting metaverse marketing right, and the new purpose-led digital advertising platform
Newsletters
Ep. 16 – Pregnancy, privacy and programmatic advertisement
Podcasts

In this episode of our marketing news podcast we talk about privacy and programmatic advertising

Podcasts
Ep. 16 – Pregnancy, privacy and programmatic advertisement
Podcasts
Ep. 44 – How Crypto.com tried to buy its way to the top, how the NFL is engaging a younger audience, and P&G’s newest challenger brand (that’s actually working)
Newsletters

Get the marketing insights from Crypto.com, the NFL targeting a younger audience, and P&G’s newest challenger brand in this episode of our insights series

Newsletters
Ep. 44 – How Crypto.com tried to buy its way to the top, how the NFL is engaging a younger audience, and P&G’s newest challenger brand (that’s actually working)
Newsletters