Rival
20262025

2026 rank

Feeld, rank 19

Rival 50 Score
3.72
Differentiation
4.7
Relevance
4.7
Talkability
4.52
Industry
Media, Publishing & Entertainment
Category
DatingDating app
HQ
United Kingdom
Archetype
Open the door to the locked out

The break

Reframed dating as open, non-judgemental exploration of desire—using explicit vocabulary (kink, ENM, FWB, celibate, being a brat) and multi-person linked profiles instead of the swipe-and-match binary language of mainstream apps.

About Feeld

Feeld is a dating app founded in the United Kingdom in 2014 for people exploring desire, relationship structures and identities beyond the mainstream, including through profiles linked across more than one person.

Why it’s a challenger

Dating apps typically sort people into fixed binaries and leave anything outside vanilla norms unspoken. This app speaks openly about kink, ENM and celibacy and lets multiple people link their profiles, giving people with non-normative desires a place to be honest without shame. In 2024, revenue jumped 26% to £48.9 million.

This brand is in the Rival 50 2026 list. The report’s deep dives cover 14 of the top 20.

Reviewers’ view

Reviewers pointed to Feeld’s community as a big part of the platform, along with its memorable name.

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Rival Presents the Top 50 Challenger Brands of 2026