2026 rank
Goodles, rank 17
- Rival 50 Score
- 3.76
- Differentiation
- 4.3
- Relevance
- 4.0
- Talkability
- 4.36
About Goodles
Goodles is a US food brand founded in 2020 that makes mac and cheese designed to be both nutritious and fun, with added protein and fiber in a quick comfort meal.
Why it’s a challenger
Mac and cheese has long been sold as either an unhealthy indulgence or a bland health food. Goodles rejected that trade-off, reframing the comfort classic as “gooder” with a playful voice and irreverent packaging. Between June and September 2026, fans generated 235 million organic impressions and about 2 million new customers started eating Goodles.
This brand is in the Rival 50 2026 list. The report’s deep dives cover 14 of the top 20.
Reviewers’ view
Reviewers credited Goodles for recasting mac and cheese as a better-for-you, balanced meal for adults, packaged in bright, bold, fun designs that earned Dieline recognition. They also noted its pop-up events engaging the community.