Cannes Lions · June 16–20, 2026

We're bringing the challenger playbook to the Croisette.

Two events. Real conversations. The marketing leaders actually worth listening to.

We're bringing the challenger playbook to the Croisette.
Two events

Join us in Cannes.

Rival × Bloomberg Media

The Challenger Table

An intimate, high-energy roundtable on what it really takes to market like a challenger brand in 2026. Anchored around relevance, talkability, and differentiation — with real examples from Gap, Yeti, Ramp and more.

The Challenger Table
Rival × ANA × Cannes Lions

What Makes a Challenger Brand Successful?

An interactive session for marketing leaders who want to master the art of the breakthrough. Featuring CMOs from Fieldbar and HereWeFlo, dissecting the strategies that let challenger brands punch above their weight.

What Makes a Challenger Brand Successful?
More from Rival

While you are here.

  • Case studies See how challenger thinking translates into measurable growth.
  • AI Marathon The latest research on AIs impact on marketing performance.
  • Scratch podcast Conversations with the marketers challenging category conventions.
  • Rival 50 The annual ranking of the world’s most effective challenger brands.

Want to meet in Cannes?

If you’re attending Cannes Lions and would like to connect, we’d love to talk!

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