We’re excited to sit down with Gastón Tourn, the Chief Growth Officer of Oddbox, a subscription service rescuing produce that would otherwise go to waste. In this conversation, Gastón dives into the importance of genuine storytelling, the fascinating psychology behind “Veg Haters,” and why focusing on customer insight (rather than competitors) unlocks true growth potential.

One of the key takeaways from this episode is Gastón’s belief that marketers should read fiction writers—like Hemingway—to understand storytelling frameworks that connect on a deeper human level. Another recurring theme is his approach to balancing long-term brand-building with short-term performance—a common challenge for any marketer who needs to do “more with less.” If you’ve ever wondered how to turn customer complaints into an engaging campaign, or if you simply love the idea of “ugly” fruits and veggies saving the world, then this episode is for you!

🖊️Mentioned in the show:

• The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies 

Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Gastón Tourn of Oddbox in this episode.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn.

Find Gastón on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

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