In today's episode, Lance & Cecelia are discussing one of their favorite microcultures to give you a full overview of one of the most important and prevalent microcultures: Posh Pet Parents. Listen to this episode if you want to learn exactly how brands are tapping into the growing culture around pets and what that means for consumers.

Chapters

00:00 The Rise of Posh Pet Parents

05:21 Millennials: The Driving Force

11:05 Market Influence and Trends

16:23 Future Innovations in Pet Care

Mentioned in the show:

• Crocs x Posh Pet Parents
• Plaza Hotel Pampered Pup Package
• Pet airways
• Subaru Loves Pets
• Titos: The Vodka for dog people
• Sam the blue-eyed basset: https://www.instagram.com/sam_the_blue_eyed_basset/profilecard/?hl=en
• Dean the Basset: https://www.instagram.com/deanthebasset/?hl=en
• Brody that Dood: https://www.instagram.com/brodiethatdood/?hl=en
• Noodle the Pug: https://www.nbcnews.com/news/us-news/no-bones-tiktok-star-noodle-pug-dies-14-rcna59968
• Nimbus: https://www.instagram.com/nimbus_siberian/?hl=en
• Nala the cat: https://www.instagram.com/nala_cat/?hl=en

Ripples is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Ripples is hosted by Lance Koenig & Cecelia Parrish.

Find Rival online at www.wearerival.com, LinkedIn.

Find Lance on LinkedIn

Find Cecelia on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

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