Insights, ideas, and inspiration from the world of challenger brands.

Is the CMO role doomed? The headlines (and the data) aren't reassuring: CMO tenure? Down. Marketing budgets? Down. Responsibility to drive revenue? Waaaay up.

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America’s most trusted and oldest consumer advocacy organizations.

We’re excited to sit down with Gastón Tourn, the Chief Growth Officer of Oddbox, a subscription service rescuing produce that would otherwise go to waste.

In this episode of Scratch: CMO Interviews, we sit down with Fabio Tambosi from ESL FACEIT Group.

In this episode, Kaiwei Tang, CEO & Co-Founder of Light, reveals how a 10-year-old “anti-smartphone” brand has cultivated a dedicated community by doing less.

In this episode of Scratch CMO Interviews, we sit down with the CMO of Major League Soccer to discuss the league’s explosive growth and unique approach to sports marketing in the United States.

In this episode, Diana Springer, Group Head of Brand & Marketing, shares how her team balances heritage and innovation to keep Standard Bank relevant—and even a bit “challenger”—across 20+ markets.

We’re back with Scratch! In this episode, we sit down with Abey Mokgwatsane, Chief Marketing Officer of Investec, an international bank and wealth manager that’s celebrating its 50th anniversary.

In this episode of Scratch: CMO Interviews, we sit down with Sadira Furlow, the CMO of Tony's Chocolonely.

In this episode of Ripples by Rival, Lance and Cecelia explore two significant microcultures: Spicy Lit and Dark Academia.

In this episode, Lance and Cecelia explore the emerging microculture of posh pet parents, discussing how pet ownership has evolved into a lifestyle choice that reflects personal identity.

Welcome to Ripples by Rival, a limited podcast series where we discuss the Rise of Microcultures and how this is changing brand strategy and brands stay relevant for the next decade. This podcast sits alongside a huge amount of research and thinking we've done here at Rival to understand the face of challenger marketing and how brands cut through in the modern world.

Join Charl Bassil, Chief Brand Officer of the BBC in this interview, as he explores long-term brand growth, brand custodianship, and creating a sense of belonging in marketing.

700+ days of AI in marketing: Explore ChatGPT's impact, challenges, and opportunities, and learn how AI enhances creativity without replacing marketers.

In this episode, Eric Fulwiler interviews Michael Katz, CEO of mParticle, about the future of customer data management, the shift from integration to intelligence, and the importance of first-party data in navigating data privacy challenges.

In this episode, we’re thrilled to sit down with Ben Amanna, the CEO of Boxraw, a pioneering boxing apparel and equipment company that’s aiming to revolutionize the sport.

Stacey Tank, CEO of Bespoke Beauty Brands, shares insights on beauty innovation, community-building, and how social selling is reshaping retail in this episode.

In this episode of Scratch: CMO Interviews Podcast, we sit down with the CMO of Paddle to discuss B2B Brand Strategy.

In chapter 3 of our CMO insights series, we explore why all marketers need to seek new perspectives & ideas, and why it works.

In this chapter, we discuss why you need to focus on your customers' needs with a relentless focus.