Ep. 22 - Is Your Ad Agency “Spongeworthy?”
Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole.
In this week's episode, we are doing a special in-house episode! Hear about our first Rival event in London, what AI means for the future of advertising, Meta using loopholes to combat GDPR, and how to figure out if your ad agency is “spongeworthy”.
Find Rival online at www.wearerival.com, LinkedIn, Twitter.
Watch the video version of this Podcast on YouTube.
Find Eric on LinkedIn and tweet him @efulwiler.
Find Jenna on LinkedIn.
Find DuBose on LinkedIn.
Tune in, we had a lot of fun recording this one!
Stories discussed:
OpenAI Quietly Releases GPT-3.5
Meta’s Business Model Declared Illegal in EU - Can no Longer Run Personalised Ads Without Consent
CMOs Aren't Convinced Their Agency KPIs Stack Up
Other links mentioned:
AgeUK's Campaign: Fred's Story
Smart link: https://link.chtbl.com/Punchy
Have a thought on this topic? We’d Love to hear it.
December 12, 2022
